indoor amusement toy product homogeneity serious

Toy product homogeneity serious stumbling block distribution of profits difficult to move
The rapid expansion of the cake toy market, attracting many toy manufacturers Modern kids amusement park to test the water, however, behind the booming but there are many problems, such as product homogeneity, price wars everywhere, etc., toys dealer profit growth is facing great challenges. Chinese toy enterprises started by the majority of export, OEM components are mostly general lack of awareness of innovation, coupled with "Outside to Inside" Time is short, product innovation is one of the Modern Mini Tropical Trip of the short board. However, industry watchers stressed that China does not lack creative talents and potential, largely due to the "innovative mechanism is imperfect, few trade docking platform for the exchange of product information asymmetry" and caused by the product homogeneity serious restrict growth dealers and channel profits.